CurateTV Ep 2: The Reopening of Bars


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A Bar Ambassador in Chicago Turned Bar & Beverage Specialist.

As with any industry in existence, times change and the need to evolve becomes inevitable. We have seen and experienced so much evolution in the foodservice and commercial kitchen equipment industry recently; whether it be the equipment and technology itself or how users are utilizing and interacting with their equipment, here at Apex, we take a deep appreciation of the consumer experience by paying attention to what is being talked about, not only in the industry as a whole, but out in the field. The biggest advantage sales reps have in helping to provide the right solutions for our customers is being out in the field and asking questions.

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A New Way to Store and Display Wine from Perlick

Over the last 100 years, Perlick has given us a full range of bar and beverage solutions to help operators maximize the potential of their beer, wine, and cocktail programs. From the Tobin Ellis Signature Cocktail Station to draught wine equipment, Perlick equipment is designed to help operators make money, and it's designed to last. One of the latest units from Perlick provides a new way to store and display wine.

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Perlick Underbar Equipment Wins Best-in-Class Award for 13th Consecutive Year

Apex is committed to bringing our clients the best in food and beverage equipment. It's no surprise, then, that Perlick underbar equipment was recently awarded the Best-in-Class Award from Foodservice Equipment and Supply Magazine for the 13th year in a row.

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Why Vermouth Can Make or Break Your Manhattan

The Manhattan is one America's iconic cocktails. There are a wide range of stories and myths to where and how the cocktail first became famous, but no matter what your origin of choice, there's no mistaking the Manhattan as one of bar-goers' favorite drinks of choice.

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NAFEM15: How Perlick Increases Beverage Program Efficiencies

For our team at Apex, NAFEM15 was one of the greatest shows in recent memory. The level of excitement and enthusiasm was off the charts. Of all the booths we visited, a few stand out for their innovative product offerings and their entertaining presentations. Perlick was one of those booths.
From items like the new wall-mount tower and the Tobin Ellis Signature Cocktail Station to the innovative ArcticPour technology, we were impressed by Perlick's dedication to everything bar and bartender. Efficiency and increasing beverage program profitability are the names of the game. But as great as it was to see their equipment in the booth, there's nothing like seeing where it's needed inside an actual foodservice operation.

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