How to take your beverage program to the next level & start raking in profits.


Whether we’re talking about trendy craft cocktails at the hippest downtown bar, your local coffee shop pouring nitro-infused cold brew on tap, or blending up the freshest health smoothies and juices - it’s no secret that beverages are the real moneymakers in your operation. And don’t think that the profits are only seen in alcoholic beverages. David Henkes, senior principal at Technomic, revealed in a recently published article by the company that non-alcoholic beverages “…account for $1 out of every $5 consumers spend away from home.” The proof is in the pudding (or the glass in this case). But that doesn’t mean you shouldn’t put any thought into your beverage offerings with the mindset that people will buy them no matter what.

If there is one thing we want you to walk away with from this little snippet it’s to up your beverage game and stay on top of trends to keep your customers satisfied and coming back for more! It’s not just about serving up a convenient compliment to a meal these days. Consumers are looking for innovation and creativity, health and functional benefits, or an abundance of options. We’re here to discuss the cards you can play and the strategy behind them.

Boosting your cocktail program

It seems that all too often we see a restaurant that is absolutely crushing it - dishing out culminating eats and a next level dining experience - only to have a find out they have a halfhearted attempt at a bar. Just as a restaurant should revolve around the food and dining experience the same should go on the bar side of the operation. A cocktail program is the building block of your bar. And while making traditional cocktails with low quality ingredients may feel like you’re doing your due diligence, there is definitely room for improvement.

Implementing a quality cocktail program requires being innovative and creative with offerings that are unique to your establishment. This means branching out from those subpar ingredients and stepping into something with a little more complexity. We’re not saying you have to go mad scientist with a 12-ingredient cocktail overwhelming your patrons to the point of deciding to stick with a water instead. You can find the most evocative drinks sporting only a few simple ingredients! See for yourself below with our Last Word cocktail created by our in-house bar specialist, Toree Gotsis!


Now, we know when it’s game time making dynamite craft cocktails can really slow down your bartenders and bottleneck your operation during high-volume business hours. One of the latest trends that is becoming a full-proof solution to avoid any extended ticket times at the bar, as well as enabling bartenders to spend more time with their guests is cocktails on tap.

Our friends at Perlick (with the help of famed flare bartender, Tobin Ellis) are setting the bar with the Tobin Ellis Signature Draft Cocktail System. Saving you money on pour costs, extended shelf lives and consistency are just the tip of the iceberg when it comes to the benefits this system can bring to your operation. And the greatest thing about it? It’s 100% compatible with the Tobin Ellis Signature Cocktail Station! Wow, if that isn’t the most efficient super-machine right there, then what is?

From coffee trend to trendy cocktail

If you’ve stepped inside a coffee shop recently - whether it’s a corporate giant like Starbucks or your local corner beanery - there’s a very high chance some form of cold brew has found its way onto the menu and into the hearts of many. It’s the absolute hottest thing in cold coffee right now (whatever you call an oxymoron of a pun intended) with new twists and variations starting to take shape. Who would’ve thought that mixing some coffee grounds in water and letting it sit for 12+ hours would produce something so deliciously uber-caffeinated?

But, wait. Things get better. Out of the cold brew coffee craze blossomed this wonderful creation they call nitro cold brew - coffee infused with nitrogen gas. Very similar to the frothiness of a Guinness stout, this infusion produces an extra smooth, silky glass of cold brew. Local coffee shops everywhere are beginning to keg their own substance of this creamy, stout-like nectar, and they’re serving it on tap! That’s right - nitro cold brew on tap. Hello, profits! Our Kansas City office has it flowing from our Perlick draft system all day, everyday.


Now that the ground is laid, let’s take this a little bit further touching back on thcocktail program - spicing up your drink menu with nitro cold brew cocktails. The Monarch Bar, an upscale cocktail lounge in Kansas City’s Country Club Plaza neighborhood has been slinging exquisite cocktails and good vibes since last fall. One concoction stood out amidst a substantial book of libations (characteristically following the different migration paths of the monarch butterfly): the Pick-Me-Down. Among the ingredients in this heady, yet balanced gift from the gods, knocking knees with bourbon and vanilla, was a nitro cold brew from a local coffee shop. Simple, yet amazing. From new takes on classics, like White Russians and Old-Fashioned’s, nitro cold brew cocktails are shaking up the bar game.

on tap-cta Smoothie 101: Bringing health to the classrooms

Taking a turn in the beverage mobile onto the Health-Conscious Highway, let’s talk about the major health initiative sweeping nationwide. This health wave is spreading from clean-eats shops to K-12 & university dining programs around the country. We are seeing raw vegetable plates replacing a basket of french fries and trail mixes being offered after school for students hanging around during extra curricular and sports to avoid the not-so-healthy vending machines. The health movement is taking over and a hot trend that we see making its way from health markets and juice bars and into the classroom is smoothies!

Giving students a quick, on-the-go option full of the vitamins and nutrients that few meals are actually giving kids these days can be a huge benefit to your school’s dining program. To many students, an apple, banana or any fruit for that matter isn’t exactly their first go-to snack option. But, when you blend in some oranges, strawberries and kiwi you have a delicious and nutritious snack!

KitchenAid Commercial has just released their new, high-powered Beverage Blender, and man, is this thing incredible when it comes to churning out some perfectly blended fruit smoothies. We were able to grab one of their wonderful product specialists at this year’s NRA Show to take us through what makes this piece of equipment a force to reckon as she whipped us up a fruit smoothie that knocked our socks off! Watch how the new KitchenAid blender can take your health smoothie dreams and turn them into a reality. 


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